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Sony A7R III Full-Frame Mirrorless Camera Launched in India: Price, Spes


Sony on Tuesday launched the Sony A7R III full-frame mirrorless camera in India. To recall, the camera had been launched last month at an event in New York and is a refresh to the Sony A7R II which was launched in 2015. In India, the A7R III has been priced Rs. 2,64,990 for the body only, and it will go on sale from Nov 24. Its lens, the SEL24105G, will be priced at Rs. 1,09,990 and will go on sale on Nov 20.

Sony A7R III

Compared to the Sony A7R II, the Sony A7R III offers improvements like faster burst shooting, better autofocus performance and moSonySonySonyre, but fits everything in the same sized body as its predecessor.

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Looking at the specifications, the sensor in the new Sony A7R III is the same 42.4 MP BSI CMOS sensor, but with a new front-end LSI which is said to effectively double the red out the speed of the sensor. It also gets an updated BIONZ X image processor which is supposed to be about 1.8 times faster than the Sony A7R II. This enables the camera to achieve nearly twice the burst shooting speeds compared to its predecessor, at 10fps with full autofocus when using the mechanical shutter or the electronic shutter. This lets you shoot up to 76 compressed RAW images or 28 uncompressed RAW images in burst mode. The maximum ISO as also been bumped up from ISO 25600 to ISO 32000. Autofocus speeds have improved, which now offers precise focusing in low light up to -3 EV, which an improvement of one full stop. The Eye AF is also said to have gotten an improvement in detection precision and speed.

The A7R III has 399 phase detection autofocus points which cover about 68 percent of the image area and 425 contrast detection AF points. There’s 5-axis image stabilization in the body itself, which offers 5.5 step shutter speed advantage. Sony offers a new piece of software to go with the camera, called Imaging Edge for pre and post processing work like live-view PC remote shooting and RAW development. Pixel Shift Multi Shooting is a new feature to debut with the Sony A7R III, which shifts the sensor in 1-pixel increments to capture four separate pixel-shifted images. These four images can be composited together and processed utilizing the new Imaging Edge software suite.

Other improvements include a higher resolution OLED electronic viewfinder (EVF), dual SD card slots (for UHS-II and UHS-I cards) and USB Type-C (USB 3.1, Gen1) port. Sony has also added other improvements around the back of the camera which include a joystick for navigation and moving focus points, a 3.0-inch touchscreen for touch focus and an ‘AF On’ button. The Sony A7R III also has some rock solid video chops as it is capable of shooting 4K video, utilising the full resolution of the sensor, or in Super 35mm format, which essentially shoots at a higher resolution and then down-samples the footage to 2160 pixels by 3840 pixels, thereby giving you much better detail, dynamic range and colours. It also records HLG metadata, which lets HLG compatible HDR displays to accurately display the footage without needing any post-processing. High framerate shooting is also present at 1080pixels 120fps.

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Sony A99II Camera Flagship A-Mount Camera With 4K Support Launched in India


The Sony is flagship full-frame SLT camera. The Sony A99 II camera is now available in India at a price of Rs. 2,49,990. The camera was first announced in Sept. during Photokina in Cologne, Germany. The camera is already available across Sony is stores and other electronic stores across the country.

Sony A99II

The Sony A99 II camera is a massive upgrade over the outgoing model. For starters, there is a new 42.4 MP sensor Exmor R full-frame sensor that is back-illuminated and features a gapless-on-chip design for faster readouts of high volume data. Thanks to feedback from professionals, the Sony A99 II is also eight percent smaller than its predecessor and features improved grip, magnesium alloy body, dual MicroSD card slots, as well as dust and moisture resistance.

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This also happens to be Sony company is the first full-frame camera to sport the 4D Focus system which features 79 autofocus points on the dedicated PDAF sensor, which when combined with the 399 on-sensor autofocus points, gives you 79 hybrid cross-autofocus points. The Bionz X image processor on board the Sony A99 II enables continuous shooting up to 12fps.

Sony A99II

Also making its debut for A-mount cameras is the new in-body 5-axis image stabilization system. In addition to movement in the pitch and yaw axes that tend to occur at longer focal lengths, this system claims to detect and compensate for shift blur that can occur on the X and Y axes when shooting close-up, and roll blur in still images and movies that are shot at night. The Sony A99 II camera claims that the gyro sensors are capable of detecting even tiny camera movements that can cause blurring. The Sony A99 II can also record 4K video and supports S-Log2 and S-Log3 shooting modes an OLED EVF and a 3-inch tiltable LCD display.